: : about : :

  Gail, Paige, Lulu, Carol

Gail Goldman, Founder & CEO, is a designer and business owner whose career began in the field of architecture and subsequently branched out into product, package, user-interface, graphic design, and art direction. Gail holds two U.S. Patents for a product developed and successfully brought to market. This interdisciplinary experience provided her with the depth and breadth of knowledge needed to teach design at the university level. Gail holds degrees in Equine Management, Architecture and a Master’s in Communication Design & Interior Design. She is also an amateur equestrian, yoga practitioner, and dog enthusiast.

Carol DeLacy, CFO, is an equestrian professional and business owner who manages the care and training of horses and dogs. She works with other equestrians to improve their skills and their horses’ training, making them more competitive at the highest levels. Carol has owned a retail tack shop and has competed successfully in top-rated national and international equestrian competitions. She also holds the highest rating as a Judge for the United States Equestrian Federation. Carol has a Bachelors degree in Business Management and Marketing.

: : mission : :

It is the mission of Virtue Soap Company to provide horses, dogs, and people with natural, high-quality alternatives to synthetic grooming products. We handcraft plant-based, natural, artisan soaps and skin-care for equestrians and all health-focused individuals who expect the very best for their animals and for themselves.

Our extensive and broad experience as members of our intended market sets us apart. We understand our clients’ distinctive needs and refined expectations. Our goal is to exceed those expectations every day.


HSCG Member


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